Across The News

Japan disaster in Media

Posted on: mars 23, 2011

After the disaster in Japan, between the earthquake, the tsunami and the nuclear, how can I not talk about it?

Well, we all know what’s happened in the country. But how communication and media used this tragedy?

 In USA, media overplayed the nuclear crisis and based all articles on the fear. Some compared the disaster to the BP oil spill in the Gulf of Mexico, which was considerate “totally inappropriate” by the government.

 Some presented to their audience one of the worst case scenarios: “A complete melt down could occur, spewing large amounts of radioactivity into the atmosphere, threatening the health of human and the earth’s delicate ecosystem in innumerous ways”. (Christina Villarreal).

To conclude, some media played with the mood and emotions. But illustrate and article with real chocked pictures or with a strong title, is it a good way to draw the attention?

 Some others create ads that make fun of the Japanese disaster. Their explanation:

 « We wanted to do something people had never done before and that’s use a disaster like the tsunami in Japan in an inhumane way. A brand would never do this as it wouldn’t lead to any sales but we’re students, we can do anything. » (ads of the world).

I don’t even understand how you can think about something like this. See by yourselves:

 

 

 

 

Sucessfully, we can observe that Twitter and social networking sites like facebook seed spikes in in traffic concerning the earthquake, tsunami and radiation threats in Japan and abroad. But social media is also being used in the U.S. to collect donations for relief efforts and find out whether family or friends are all right. According to the Twitter Blog, 572,000 new accounts were created on March 12, 2011, and 177 million tweets were sent.

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