Across The News

Archive for the ‘Fashion & cosmetics’ Category

The future husband of Angelina Jolie, had the honor to be chosen for the new Chanel n°5 campaign.  Older, elegant and sexy he is more attractive than usual.

Lucky girls, the ad has arrived !

In the Joe Wright’s ad (the same director as the pub CoCo Mademoiselle with Keira Knightley), Brad Pitt wants to be philosopher and 100% Chanel !

Between Marion Cotillard and Christian Dior, the romance continues. After Lady Noire Affair, Lady Grey, Lady Blue, Lady Rouge, L-Ady Dior, Marion Cotillard returns to the glory of the mythical bag.

Marion Cotillard Lady Dior dans le 1er épisode Fantasia du documentaire Dior.

This time, the actress plays his own role as a lover of Dior. Creative workshops, preparations for a gala day, she brings us behind the scenes of her relationships with the house.

If the teaser started like a fairy tale of modern times, Marion Cotillard pierces , in this first part of this series of web-documentaries, the secret of her charisma with a raffia versions of Lady Dior.

Episode 1 : Fantasia

Episode 2 :  Up and up

Coming soon on www.dior.com

Episode 3 : Métamorphose

Episode 4 : Lily’s body

Episode 5 : 360° Bag

Episode 6 : Epilogue

Episode 7 : Lady for a day

Stay tuned !

Incredible campaign gathering the beauty of Paris and the magical history of China.

Dior launched on the 9th January, its new mini film for 2012 highlighting it its latest Couleurs shadow collection.

 

 

In other news, Mila Kunis of ‘Black Swan’ infamy and Hollywood’s latest bad It Girl have been announced as the new face for Dior.

 

 

Between identification, fantasy and recognition, there is a really infatuated with celebrity marketing.

However, I noticed that luxury brands taking new faces, new muses, less famous, for their campaigns.

Indeed, we can take for example, the last Yves Saint Laurent’s campaign for Opium, which take for muse, the actress Emily Blunt, knew as Emily in the Devil wears Prada.

 

 

It is a great marketing strategy. In fact, after Charlize Theron , Dior invited Mila Kunis, a rising star, to be the new face of the brand.

Less famous than stars as the beautiful Charlize, Mila is maybe more accessible and help consumers to mix dreams and accessibility. ..

 

Slightly acid the new campaign of Vuitton for the spring & summer 2012 collection is bringing us back to the 50’s and elates us to a pink and lightless world !

We can not wait the end of winter !

I have been particulary touched by the music in the last Cacharel’s campaign : « Amor Amor Forbidden Kiss »

 Beautiful and sensual I love it !

Music can serve the overall promotional goals in one or more of several capacities and can contribute to an effective broadcast advertisement. For that, brands are looking for music more and more memorable and attractive in order to draw the audience’s attention.

Good music can contribute to the effectiveness of an advertisement merely by making it more attractive. A good ad engages the attention of an audience, and the most straightforward way of achieving this is to fashion an appeal which is entertaining. Some brand chose to have starggered music such as the last campaign of Dior, which present a twinkling, at punchy sound ….

Others, as Lanvin, maked dance its mannequin on a Pitbull song…

Strange mix, this campaign can disturb the audience.

Finally to be memorable, brands are ready to get out from its world, suggesting more and more campaigns where music is a key of sucess.

Let’s see what kind of mix (music-brand image) brands are going to suggest  in order to have the most original and memorable campaign !?

LØV IT !